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Ethics becomes a priority
The teaching of ethics in college classrooms poses a challenge of such epic proportion that it is often simply bypassed: how do you make it interesting? That was one of the issues facing Tom Loftus and Bill Hostetler when Sweet Briar College in Amherst County determined it would start a business program two years ago. The college has obviously solved its dilemma, since in those two years, business has surpassed the former most popular major on campus among juniors and seniors-psychology-by a 2-1 margin.

Sweet Briar College Doing the Right Thing with Ethics
Sweet Briar College is going to battle with the proverbial "slippery slope," arming students with skills needed to negotiate the business world and the ethical and moral conflicts that come with it. After the scandals that rocked Enron, WorldCom and Arthur Andersen, among others, professors in Sweet Briar's business management program thought it was more important than ever to make ethics "stick."